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The lesson here, and my advice for other developers, is to find a way that you can quantify for people what your product is worth. We were leery to do it ourselves, but being near Vetro when they did, the auction was a good technique for that. No one wants to be first, and the auction proved to people that others were buying and gave them that boost of confidence they needed.

The lesson here, and my advice for other developers, is to find a way that you can quantify for people what your product is worth. We were leery to do it ourselves, but being near Vetro when they did, the auction was a