Authors:

It's too hard to make a movie if you don't care about what happens to it, or even what the product is. I can't even imagine that. It's not worth the time and effort if you don't care about the product.

"Bradley Cooper Talks THE HANGOVER PART III, Character Relationships, Concluding the Trilogy, Going Back to Vegas, Oscar Buzz & More from Our Set Visit". Interview with Dave Trumbore, collider.com. April 17, 2013.
It's too hard to make a movie if you don't care about what happens to it, or even what the product is. I can't even imagine that. It's not worth the time and effort if you don't care about the product.