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Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.

Brian Chesky
Talking, Asking, Want
"INSTANT MBA: If You've Just Solved A Problem, You May Have Solved It For Millions" by Patricia Laya, www.businessinsider.com. August 4, 2011.
Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already