Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
Brian Solis (2010). “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web”, p.37, John Wiley & Sons
