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A goal or decision without a deadline has no urgency. It has no real beginning or end.

Brian Tracy
Real, Goal, Decision
Brian Tracy (2008). “Eat that Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time”, p.3, ReadHowYouWant.com
A goal or decision without a deadline has no urgency. It has no real beginning or end.