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You have to have horror that is entertaining, where you can laugh. Most people don't want you to laugh at horror. They just want you to just be disgusted and terrified.

"Ash vs Evil Dead": Bruce Campbell Talks Blood, Sidekicks, and Hating Ash’s Car". Interview with Christina Radish, collider.com. October 31, 2015.
You have to have horror that is entertaining, where you can laugh. Most people don't want you to laugh at horror. They just want you to just be disgusted and terrified.