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From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

Akio Morita
Creativity, People, Creative
"Made in Japan : Akio Morita and Sony" by Akio Morita, Edwin M. Reingold, Mitsuko Shimomura, (p. 164), 1986.
From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.