Howard Schultz Quotes

I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.

We are not in the coffee business serving people, we are in the people business serving coffee.

Sometimes you have to create the thing you want to be part of.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management.

Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.

At its core, I believe leadership is about instilling confidence in others.

We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.

In times of adversity and change, we really discover who we are and what we're made of.

If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.

Don't be threatened by people smarter than you.

People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.

Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

Success is something that has to be earned every day.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.

If you want to achieve widespread impact and lasting value, be bold.

Any business today that embraces the status quo as an operating principle is going to be on a death march.

People around the world, they want the authentic Starbucks experience.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

Risk more than others think safe.