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You can do the best research and be making the strongest intellectual argument, but if readers don't get past the third paragraph you've wasted your energy and valuable ink.

Carl Hiaasen
Past, Intellectual, Energy
"He's all the rage". Interview with Euan Ferguson, www.theguardian.com. March 17, 2002.
You can do the best research and be making the strongest intellectual argument, but if readers don't get past the third paragraph you've wasted your energy and valuable ink.