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  4. Al Ries
  5. The real barrier (to building a brand) is the human mind....

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Al Ries
Real, Gray Matter, Mind
The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.