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  5. I really think suicide has a branding problem because it...

I really think suicide has a branding problem because it has a tagline. It has a catch phrase, and I bet a lot of us know it. It sucks. It's really condescending. I bet we've heard it. Suicide - the coward's way out.

Chris Gethard
Suicide, Thinking, Problem
"Manic And Depressed, 'I Didn't Like Who I Was,' Says Comic Chris Gethard". "Fresh Air", www.npr.org. October 24, 2016.
I really think suicide has a branding problem because it has a tagline. It has a catch phrase, and I bet a lot of us know it. It sucks. It's really condescending. I bet we've heard it. Suicide - the coward's way out.