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  4. Claude C. Hopkins
  5. No generality has any weight whatever. It is like saying...

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Claude C. Hopkins
Taken, Writing, Inquiring
Claude C. Hopkins (2016). “Scientific Advertising”, p.23, Laurus - Lexecon Kft.
No generality has any weight whatever. It is like saying how do you do? When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value