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  4. Clayton Christensen
  5. ...its easier to hold to your principles 100% of the time...

...it's easier to hold to your principles 100% of the time than it is to hold to them 98% of the time.

Clayton Christensen
Character, Principles, Easier
Harvard Business Review, Michael D. Watkins, Clayton Christensen, Kenneth L. Kraemer (2015). “Harvard Business Review Leadership Library: The Executive Collection (12 Books)”, Harvard Business Review Press
...it's easier to hold to your principles 100% of the time than it is to hold to them 98% of the time.