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  4. Clayton Christensen
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Only the general manager can mold the resources, processes, and values that affect innovation , into a coherent capability to develop and launch superior new products and services repeatedly.

Clayton Christensen
Innovation, Mold, Process
Clayton M. Christensen (1999). “Innovation and the General Manager”, Irwin Professional Pub
Only the general manager can mold the resources, processes, and values that affect innovation , into a coherent capability to develop and launch superior new products and services repeatedly.