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Justification for infidelity and dishonesty in all their manifestations lies in the marginal cost economics of “just this once.

Clayton Christensen
Lying, Infidelity, Cost
Harvard Business Review, Michael D. Watkins, Clayton Christensen, Kenneth L. Kraemer (2015). “Harvard Business Review Leadership Library: The Executive Collection (12 Books)”, Harvard Business Review Press
Justification for infidelity and dishonesty in all their manifestations lies in the marginal cost economics of “just this once.