Authors:
  1. Quotes
  2. Authors
  3. D
  4. Daniel Kahneman
  5. The concept of loss aversion is certainly the most...

The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics.

Daniel Kahneman
Loss, Psychology, Aversion
Daniel Kahneman (2011). “Thinking, Fast and Slow”, p.341, Macmillan
The concept of loss aversion is certainly the most significant contribution of psychology to behavioral economics.