I have seen women walk right past a TV set with a football game on and - this always amazes me - not stop to watch, even if the TV is showing replays of what we call a "good hit," which is a tackle that causes at least one major internal organ to actually fly out of a player's body.
Dave Barry (2012). “The Greatest Invention in the History of Mankind Is Beer: And Other Manly Insights from Dave Barry”, p.33, Andrews McMeel Publishing