Authors:
  1. Quotes
  2. Authors
  3. D
  4. David Ogilvy
  5. I once used the word OBSOLETE in a headline, only to...

I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.

David Ogilvy
Ideas, Ineffable, Used
I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant