Authors:
  1. Quotes
  2. Authors
  3. D
  4. David Ogilvy
  5. The most important word in the vocabulary of advertising is ...

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy
Leadership, Business, Vocabulary
David Ogilvy (1963). “Confessions of an advertising man”, Holiday House
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.