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  4. Donald Keough
  5. Some critics will say Coca-Cola made a marketing mistake....

Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart.

Donald Keough
Mistake, Smart, America
Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart.