I think if you like somebody you have to tell them. It might be embarrassing to say it, but you will never regret stepping up. I know from personal experience, however, that you should not keep telling a girl that you like her after she tells you she isn't into it. You should not keep riding your bike by her house either.
Donald Miller (2007). “Miller 3-in-1: Blue Like Jazz, Through Painted Deserts, Searching for God”, p.82, Thomas Nelson Inc