The beginner should approach style warily, realizing that it is himself he is approaching, no other; and he should begin by turning resolutely away from all devices that are popularly believed to indicate style - all mannerisms, tricks, adornments. The approach to style is by way of plainness, simplicity, orderliness, sincerity.
E. B. White (2011). “In the Words of E.B. White: Quotations from America's Most Companionable of Writers”, p.190, Cornell University Press