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The incentive for business is not, and cannot, be anything other than the root incentive for all business: they must profit.

Edward Norton
Roots, Incentives, Profit
"Dialogues on the Environment: Q&A With Edward Norton". Interview with Mark Tercek, www.huffingtonpost.com. May 6, 2013.
The incentive for business is not, and cannot, be anything other than the root incentive for all business: they must profit.