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A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

Frank Luntz
Stories, Dry, Compelling
"Memo exposes Bush's new green strategy". Republican Party Memo, www.theguardian.com. March 04, 2003.
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.