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The visual is important. "Let's get to work" says let's get it done, and that's what they want.

Frank Luntz
Important, Done, Want
"Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.
The visual is important. Let's get to work says let's get it done, and that's what they want.