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Believe in better is one of the most powerful words you can use in the business community.

Frank Luntz
Powerful, Believe, Community
"Frank Luntz: How To 'Win' With Smart Messaging". "Talk of the Nation" with Neal Conan, www-s4.npr.org. March 8, 2011.
Believe in better is one of the most powerful words you can use in the business community.