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Effectiveness of assertion is the alpha and omega of style.

George Bernard Shaw (2015). “The Collected Plays of George Bernard Shaw (Illustrated): Including Renowned Titles like Pygmalion, Mrs. Warren’s Profession, Candida, Arms and The Man, Man and Superman, The Inca Of Perusalem, Macbeth Skit, Caesar and Cleopatra, Androcles And The Lion”, p.1052, e-artnow
Effectiveness of assertion is the alpha and omega of style.