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I think the key is that you come out with products which are embracing and true to the brand.

Henrik Fisker
Thinking, Keys, Brands
"Interview: Henrik Fisker talks new companies, the future of car design and ... minivans". Interview with C.C. Weiss, newatlas.com. December 24, 2016.
I think the key is that you come out with products which are embracing and true to the brand.