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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

Howard Schultz
Shoes, Battle, Needs
"Starbucks fix". Interview with Andy Serwer, archive.fortune.com. January 18, 2008.
We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.