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I'd rather excite the imagination of a legion of readers and make pennies from each of them than hold off for a larger chunk of change from only a handful of fans.

Hugh Howey
Imagination, Fans, Pennies
"Hugh Howey Interview Part 1: Science Fiction, Indie Writing, and Success". Interview with Erik Wecks, www.wired.com. March 29, 2012.
I'd rather excite the imagination of a legion of readers and make pennies from each of them than hold off for a larger chunk of change from only a handful of fans.