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People wanted to have fun more than they wanted to learn from their music, and that's where the shift started to happen.

"Ice Cube Says Hollywood Isn't Cool Enough, Adds: "I'm Ready to Run a Studio"". Interview with Stephen Galloway, www.hollywoodreporter.com. February 25, 2016.
People wanted to have fun more than they wanted to learn from their music, and that's where the shift started to happen.