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  5. Usability rules the web. Simply stated, if the customer...

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Jakob Nielsen
Usability, Customers, Products
Jakob Nielsen (2000). “Designing Web Usability”, New Riders Pub
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.