Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.
Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.
The empirical usability of the sacred ceremonial words makes both the speaker and listener believe in their corporeal presence.