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  5. To set a forest on fire, you light a match. To set a...

To set a forest on fire, you light a match. To set a character on fire, you put him in conflict.

James N. Frey
Character, Fire, Light
James N. Frey (2010). “How to Write a Damn Good Novel: A Step-by-Step No Nonsense Guide to Dramatic Storytelling”, p.58, Macmillan
To set a forest on fire, you light a match. To set a character on fire, you put him in conflict.