Authors:

People really feel like music is free, but will pay $6 for water. You can drink water free out of the tap and it's good water. But they're okay paying for it. It's just the mindset right now.

"Jay Z Talks Tidal, Jimmy Iovine, Rewriting the Music Business Rulebook". Interview with Tony Gervino, www.billboard.com. March 30, 2015.
People really feel like music is free, but will pay $6 for water. You can drink water free out of the tap and it's good water. But they're okay paying for it. It's just the mindset right now.