The event concept was sparked from a shared observation amongst these leading lifestyle brands that the economic rebound has spurred greater liquidity into real estate, the stock market is setting new heights and consumers are generally stepping out more for luxury goods and services. After many years of pulling back, it was fun to see guests flirting with temptation, whether that was a new home, a new car, a new look or just to learn more about the trends. Others were happy to take in all the action.