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I jokingly call this convergence of games into reality the "Gamepocalypse": the moment when every moment of life is actually a game.

Jesse Schell
Reality, Games, Life Is
"Why games will take over our lives". Interview with John D. Sutter, www.cnn.com. May 27, 2010.
I jokingly call this convergence of games into reality the Gamepocalypse: the moment when every moment of life is actually a game.