Remember, one in every five people in America goes hungry and there are certainly a whole lot of folks who are getting three meals a day who do know where their next week's food is coming from who are very sensitive to this issue who would like everybody to be fed. Add to that the number parents who have children in schools who would like their children to be eating healthy, wholesome food and don't want sugary sodas or chocolate milk to be chuggable at any moment of the day by their kids.