I’ve always had this idea that if you’re going to try something, if you’re going to expend that first big block of effort and energy to participate - whether it’s riding the Tour de France or applying for a new job or coaching your daughter’s soccer team - you might as well go ahead and give whatever else it takes to win, I mean, I’m going to be there no matter what, right? Why not go ahead and get the victory?
Johan Bruyneel, Bill Strickland (2009). “We Might As Well Win: On the Road to Success with the Mastermind Behind Eight Tour de FranceVictories”, p.8, Houghton Mifflin Harcourt