Authors:

I’ve always had this idea that if you’re going to try something, if you’re going to expend that first big block of effort and energy to participate - whether it’s riding the Tour de France or applying for a new job or coaching your daughter’s soccer team - you might as well go ahead and give whatever else it takes to win, I mean, I’m going to be there no matter what, right? Why not go ahead and get the victory?

Johan Bruyneel, Bill Strickland (2009). “We Might As Well Win: On the Road to Success with the Mastermind Behind Eight Tour de FranceVictories”, p.8, Houghton Mifflin Harcourt
I’ve always had this idea that if you’re going to try something, if you’re going to expend that first big block of effort and energy to participate - whether it’s riding the Tour de France or applying for a new job or