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It takes creativity at every stage to make the discontinuous leap from one level of knowledge to the next. These discontinuous leaps of understanding lead to insights that in turn lead to value creation.

John Kao
Creativity, Understanding, Levels
Interview with Joel Kurtzman, www.strategy-business.com. October 1, 1996.
It takes creativity at every stage to make the discontinuous leap from one level of knowledge to the next. These discontinuous leaps of understanding lead to insights that in turn lead to value creation.