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We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.

Jonathan Ive
Beautiful, Integrity, Numbers
"Jonathan Ive designs tomorrow" by John Arlidge, time.com. March 17, 2014.
We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.