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  5. Theres an applied style of being minimal and simple, and...

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

Jonathan Ive
Real, Simple, Simplicity
"Disclosure 02: Apple G5 Unpacked". HWM, May 2004.
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.