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As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

Jonathan Ive
Design, Greed, Care
"Sir Jonathan Ive: The iMan cometh". Interview with Mark Prigg, www.standard.co.uk. March 12, 2012.
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.