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  5. If you develop 10 things, and you can get two or three...

If you develop 10 things, and you can get two or three made, that's a very high ration.

Judd Apatow
Two, Three, Made
"Judd Apatow Talks ‘Popstar’, Letting The Lonely Island Do Their Thing, and More". Interview with Haleigh Foutch, collider.com. June 4, 2016.
If you develop 10 things, and you can get two or three made, that's a very high ration.