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The social system tends to be dominated by images... especially of the future, which act cybernetically, constantly guided by perceived divergences between the real and the ideal.

"Collected Papers: Toward a general social science" (1974) by Kenneth Boulding (p. vii), as quoted in "Perspectives from the Boulding files" by Debora Hammond in "Systems Research", Vol. 12 No. 4, (pp. 281-290), 1995.
The social system tends to be dominated by images... especially of the future, which act cybernetically, constantly guided by perceived divergences between the real and the ideal.