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Since the nineteen-fifties, rural Florida has marketed itself to Northerners and Midwesterners as an unexplored paradise of citrus and mermaids.

"The Strawberry Girls" by Anne Hull, www.newyorker.com. August 11, 2008.
Since the nineteen-fifties, rural Florida has marketed itself to Northerners and Midwesterners as an unexplored paradise of citrus and mermaids.