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The very highest is barely known. Then comes that which people know and love, Then that which is feared, Then that which is despised. Who does not trust enough will not be trusted.

Laozi
Wisdom, People, And Love
Laozi (1997). “道德经”, Vintage
The very highest is barely known. Then comes that which people know and love, Then that which is feared, Then that which is despised. Who does not trust enough will not be trusted.