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  5. People tend to look at their businesses from the inside out ...

People tend to look at their businesses from the inside out - that is, they get so focused on making and selling their products that they lose awareness of the needs and buying behaviors of their customers.

Lawrence Bossidy
Leadership, People, Needs
People tend to look at their businesses from the inside out - that is, they get so focused on making and selling their products that they lose awareness of the needs and buying behaviors of their customers.