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A guy named Charlie Beacham was my first mentor at Ford. He taught me the importance of the dealers, and he rubbed my nose in the retail business.

Lee Iacocca
Guy, Mentor, Retail
"Lee Iacocca, The !dea Man". Interview with David E. Davis, Jr., www.motortrend.com. October 5, 2005.
A guy named Charlie Beacham was my first mentor at Ford. He taught me the importance of the dealers, and he rubbed my nose in the retail business.