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  5. A good ad which is not run never produces sales.

A good ad which is not run never produces sales.

Leo Burnett
Running, Motivational Sales, Inspirational Sales
Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
A good ad which is not run never produces sales.